Predictive analytics is a major part of why people are excited about big data and AI. It’s also an area that is fraught with ethical dilemmas. Using data analysis to predict…
- 15.01Predictive AnalyticsPredictive analytics is a major part of why people are excited about big data and AI. It’s also an area that is fraught with ethical dilemmas. Using data analysis to predict…
- 15.02Privacy and TrackingBesides the problems of predictive analytics—that is, using data to make automated decisions about people—there are ethical problems with data collection itself. What is the…
- 15.03SurveillanceAs a thought experiment, try replacing the word data with surveillance, and observe whether common phrases still sound so good. How about this: “In our surveillance-driven…
- 15.04Consent and Freedom of ChoiceWe might assert that users voluntarily choose to use services that track their activity, agreeing to the terms of service and privacy policy and consenting to data collection.…
- 15.05Privacy and Use of DataSometimes people claim that “privacy is dead” on the grounds that some users are willing to post all sorts of things about their lives to social media, sometimes mundane and…
- 15.06Data as Assets and PowerSince behavioral data is a byproduct of users interacting with a service, it is sometimes called “data exhaust”—suggesting that the data is worthless waste material. Viewed…
- 15.07Remembering the Industrial RevolutionData is the defining feature of the information age. The internet, data storage and processing, and software-driven automation are having a major impact on the global economy…
- 15.08Legislation and Self-RegulationData protection laws might be able to help preserve individuals’ rights. For example, the GDPR states that personal data must be “collected for specified, explicit and…
- 15.09Recap: Doing the Right ThingThis brings us to the end of these notes. We have covered a lot of ground: